Analysis of Contest #1

So my first ever contest has been run and won, with BBx ending up being the first ever winner on danielfelice.com! Congratulations once again – hopefully in a few years you can look back and say “wow I won his first ever contest and now look where he is!”

There was a hidden agenda to my contest which I am sure you all have figured out by now – and that was to increase the number of e-mail subscribers to the site. I now have double the amount of subscribers than I did before I ran the contest so I guess that means it was a success.

I have received more hits on the site in the past 10 days than I have ever received before. I don’t mean justĀ a handful of hits – I mean a 500% increase in just a few days. It is only 11 days into the month and hits have already exceeded all of August.

However, I was a little disappointed that all of the hits did not convert into subscribed users. If that was the case I would have over 500 subscribers now. The contest post received a great number of hits in the past 10 days, however at the end of the contest there were only 5 entries.

I will now spend the next few days trying to work out where the hits came from to see if they actually came due to the contest or it was all a big coincidence. If it does turn out that the hits arrived due to the contest, then I need to know why users didn’t subscribe.

Maybe the prize didn’t justify a subscription, or maybe some users don’t like my content. It could be that some people don’t like receiving emails, or they prefer to visit the site rather than receive updates via e-mail.

Whatever the case is it is good to see the site growing. Hopefully hits don’t drop now that the contest has ended.

The aim of the contest was to increase e-mail subscriptions and they doubled – so my first ever contest was a success.

Stay tuned for the next contest!



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