So you have a blog and want to make some money from it. Before throwing up a bunch of ads there are a few things that you should consider. You should take some time in choosing products that you advertise on your blog, remembering that if you wouldn’t buy it yourself then your readers probably won’t either.
I have always said that I would never advertise anything on any of websites that I have not tried out myself, and even more so, I wouldn’t recommend a brand, product or service if I wouldn’t use it myself.
Depending on the nature of the blog will depend on what your choose to advertise on it. If for example you have a website about beauty, then you should be advertising beauty products as that relates to your content and it is why your audience visits your blog and therefore you both share that common interest.
If you have a blog that is about everything and nothing, then it can be a little more difficult choosing ads to show on your site. This is when you have to do a little bit of research about your target audience and find out why they are visiting your blog and what content keeps them coming back.
To find out more about your audience ask yourself a few questions:
- Which search terms generate traffic? Look at your statistics and find out how your audience are finding your site through search engines.
- Which posts have received the most hits? Not only will this tell you what your audience is reading, it will also help you determine what they are interested in.
- What do you like to about? What are your own interests and what do you like to blog about? Even though your blog might not have a clear “definition”, do you tend to blog about the same topics?
With all these answers in mind you should be able to find out why your audience are visiting your blog, and what they are reading.
So for example, if your most popular posts is about sport, and your audience is finding you through search engines using search terms related to sport, then you should be concentrating on finding sport related advertising. This could include sportswear, tickets to events, merchandise, memorabilia, etc.
When selecting your ads consider how your audience will relate to the product/s being advertised and try to do a little bit of research before promoting the product. If you don’t believe in the product, or wouldn’t buy it yourself then how do you expect your audience to purchase it?