Content is King
As most of you know by now my girlfriend Ruth and I are starting a travel website. Things are coming together nicely on the technical side of things so now it is just a matter of writing some content for the “official launch”.
The design aspects of the site will be finished this coming weekend if all goes well, so now it is down to the business end of things and it is time to start blogging. We hope to have some solid content in time for the launch of the site as there is no point in launching a site if there is nothing for the users to do.
We have all heard it before that “content is king” and you’d be a bit silly not to believe it. But it is not enough to just have content anymore, especially since the popularity of the blog has exploded in the past 2 years.
Anyone can write a few paragraphs and call it a “blog”, it doesn’t mean they are a good writer and it doesn’t mean they get hits. Content alone does not mean that your user’s are going to keep on returning.
How many blogs have you visited a blog, read a few posts and never returned again? Some of you are probably doing it right now.
Why didn’t you return?
Most of the time the reason why you don’t return is because the content wasn’t memorable enough for you to go back to the blog, or even remember what the blog was even about for that matter. The post didn’t leave you wanting more.
Your content has to be good content. It has to make your readers want to know more, want to come back tomorrow and most importantly want to keep on coming back.
Before you launch a new blog it is important to have some good solid content to keep users coming back early on in the game. You don’t want to start with one post as you won’t have enough for the user to read and therefore no reason for them to come back.
We plan on going live with explorewithme.com with at least 20 blog posts so we can engage our audience early and leave them wanting more. The more content we launch with, the more the users have to do and the longer they stay.
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