Entrecard Creates Misleading Hits
I originally signed up to Entrecard when I first went live with this blog as I had heard alot about it and it seemed like a good idea to promote my new site. For those of you who don’t know what Entrecard is, check out my earlier post here.
The concept it very good, and it does create some good hits to the blog and every now and then I come across a good blog that I add to my favourites and will revisit every now and then. Every day I would say about 30% of my hits arrive from an Entrecard drop.
While it is good to see the site getting hits, I have noticed that most of the users who drop their Entrecard only visit the blog to do just that. The more drops you make, the more credits you accumulate and therefore can advertise on other blogs.
Going through my statistics, those hits received from Entrecard are only on the blog for a few seconds, they drop their card, and then leave to keep on making quick drops without reading any of the content on the site. I have heard this complaint from many Entrecard users.
I find that my statistics improve dramatically when I have my Entrecard advertised on a popular blog, but barely any of these users remain on the blog for more than 30 seconds.
While this does provide 30% of my hits, I cannot seem to think that I should not be counting these hits as genuine. I rather receive 30% less hits and have my audience read my content, rather than just visit the page in order to drop their card and then leave again – just so they can have enough points to advertise their own blog.
Entrecard creates misleading statistics as you think you are getting solid results, but the hits are only coming from users who want one thing and one thing only – points.
I am not sure whether I will keep Entrecard or not at the moment. From those 30% of users, if only 1 or 2 return then I guess it is worth it. But that doesn’t seem to be happening very often. When the blog was new I relied on those hits and dropping my own Entrecard, but now I have a following I am less reliant on it.
Do you use Entrecard? Are Entrecard users being used?
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I concur!
I used it, and i think is ok…